Not just an academy.
It's a legacy.
The problem we exist to fix
Preselected spots are not custom.
Your students show up every night and train in somebody else's brand. And the moment your academy wants a gi of its own, the market offers one route: an online template, produced by the thousand, with a blank box where your logo goes. What comes back carries your name and nothing else of yours. A gi is not a blank product. It holds your academy, your teachings, and every year it took to earn the right to teach them. None of that survives a template.
At lit., you sit down and collaborate with our team of designers to build a brand that belongs to your academy alone. Together we create your apparel and stress-tested competition gear, the branding and assets ready for any use, then the storefront, the home page, and the plan that sell them. Your representative stays yours after launch, at no monthly fee, and you stay relevant on and off the mats.
Our why
The people who built it.
Should be the ones paid for it.
| Big brands |  | |
|---|---|---|
| How the design starts | You upload a logo into a template | You sit down with the design team |
| Who owns the finished brand | The brand does | Your academy does |
| Monthly fee | Subscription of $50 to $200 a month | None |
| Storefront to sell it | Not included | Built for you |
| Marketing plan | Not included | Included |
| Your point of contact | A support queue | A named rep who stays yours |
| Where the profit lands | The brand keeps the margin | Your academy keeps the margin |
And here is what that is worth on the smallest order.
Worked example: the 50-gi minimum, at our recommended minimum price.
You set your own price. $160 is our recommended minimum, and you have the ability to charge more per gi. Every dollar above it is yours too.
Our guarantee
Nothing gets made without your approval.
What you get
A brand that represents you.
Everything is included with your order. No hidden charges.
Your logo system
Marks rebuilt for every use: gi, banner, screen, wall.
Branding and assets
The files, colours and lockups your academy owns forever.
Samples and testing
Updated throughout the whole process. Nothing gets made without your confirmation.
Custom gear
Competition gis, rashguards, everyday apparel. You pick the line.
Marketing kit
A posting system built from your academy's real story, ready before launch.
Online storefront
A custom store that sells the line, built and handed over.
A home page
Your academy's front door, live on launch day.
Your representative
One named person, from the first sit-down through launch and after.
One conversation
starts all of it.
Fill out this form, and a representative will be in touch with you as soon as possible.
The design process
First meeting to launch day.
You end up with gear you don't like, not because your idea was bad, but because of a lack of human connection. At lit. you meet with one of our design team members to bring your ideas to life, and stay thoroughly updated throughout the process.
The sit-down
We learn your academy before anything gets drawn.
The design phase
Logos, brand accents and the full line, built in the room with you.
Sample sign-off
Factory samples stress-tested and verified. Nothing runs without your yes.
Launch day
Production, storefront and the marketing rollout land together.
* Product will take approximately 45 days to arrive after order.
Current production
Explore the lit. product catalog.
Blanks, including our first line of products we plan on dropping, and a look behind the scenes into our design process and team.
Social media marketing
A marketing plan meant to build brands.
Built for your academy out of everything we learned making your line. Five steps, a different answer every time.
Business analysis
What you post, what lands, and where the gaps are.
Positioning
What makes your academy different, made obvious.
Comparison
Your local rivals and the gyms ahead of you, mapped.
The strategy
What gets posted, on which day, and why.
Selling the gear
Launch content that keeps the line moving after the drop.